Sales systems for Malaysian businesses

Build a better way to sell what you offer.

I help Malaysian businesses plan and build reseller, referral and direct-selling systems — from distributor onboarding and orders to commission calculations.

  • 6+ yrsbuilding apps
  • Direct salesbusiness & software experience
  • Malaysiabased in Seri Kembangan
Damien Lee smiling with a cup of coffee at a café
Build around your sales process

Turn your sales process into a working system.

For businesses that are already running — but still on manual labour, paper, and spreadsheets.

Tell me about your business

Manage your agents and orders

Manual, repetitive work can be digitalised and automated with apps — so your team stops copying data between spreadsheets and starts doing the work that matters.

Give distributors a clear place to work

Give your agents a portal for orders, sales records and commission visibility, with workflows that fit your business.

Build around your sales rules

Define how commissions, returns and payouts work, then build software around those rules. Scope and pricing follow your requirements.

About me

I like to build web app solutions.

Of all my experience building apps — from web apps to native mobile — I prefer to focus on the logic and keep the UI simple, so people can use it without friction.

  1. Where it started

    A system for my community library

    The first thing I ever coded was a lending system for the library in my own community.

  2. Software house

    F&B and food-delivery marketplaces

    Got hired into a software house to build ordering, kitchen and delivery-marketplace systems.

  3. Agriculture

    Resource planning for poultry farms

    Worked out ideal feed-transportation routes and schedules across farms.

  4. Before code

    Direct-sales business executive

    Sold direct-sales software before writing it — so I understand the business side of what I build.

Time spent during development

Build apps to grow businesses.

Where the hours actually go on a typical project — most of it on building, with research up front so we build the right thing.

  1. 01 · 30%

    Research & validate

    Understand your workflow and validate the idea before a line of code.

  2. 02 · 50%

    Build, test, deploy

    Iterative builds you can click through early, shipped to production.

  3. 03 · 15%

    Progress meetings

    Short, regular check-ins so nothing drifts.

  4. 04 · 5%

    Post-dev support

    Fixes and small tweaks after launch.

Portfolio

My past work.

Built with minimal coding effort, incurring the least cost.

Custom algorithm

MLM commission & payout engine

Binary and unilevel placement trees, recursive commission plans, and member withdrawals with a full audit ledger.

  • Elixir
  • Phoenix
  • PostgreSQL
Mobile app

Distributor mobile app

One Flutter codebase for Android and iOS — distributors check sales, downlines and stock on the go.

  • Flutter
  • Dart
  • REST API
Web platform

Food delivery marketplace

Merchant menus, ordering, and rider dispatch with delivery and maps API integrations.

  • Express
  • Maps API
  • Payments
SaaS

OEM distributor portal

SaaS back office for managing distributors, orders and stock for an OEM brand.

  • Svelte
  • Elixir
  • PostgreSQL
Public service

Community library system

Catalogue, member records and lending — the project where it all began.

  • Svelte
  • Web app
Resource planning

Poultry feed logistics planner

Resource planning that works out ideal feed-transportation runs across poultry farms.

  • Elixir
  • Optimisation

Want a walkthrough of a similar system? Ask me for a demo →

Interactive AI Playground

What I can build for you.

Ask anything about your business ideas, software bottlenecks, or architecture questions. Powered by free AI models, get instant recommendations and project scopes based on my past work in Elixir, Flutter, Svelte, and Express.

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Why work with me

Best result, with a user experience people actually enjoy.

One developer, end to end — the person you talk to is the person writing your code.

Lifetime support

I don't disappear after launch. The system you paid for keeps getting looked after.

No coding required

You run your business; I handle the code. Simple UIs your staff use without training manuals.

Regular updates

Short progress meetings and clickable builds, so you always know where the project stands.

Practical business guide

Before you recruit your first agent.

Explore which sales model fits your product, whether your margin can support commissions, and what to prepare before building a system.

Read the agent-channel guide →
Get in touch

Let’s discuss your sales model.

Tell me what you sell, how you sell today, and what you want to improve. You do not need a software specification to start.

Tell me about your business

I usually reply within one working day.

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Your details are used to respond to this enquiry. Please do not include customer lists or sensitive business data.

Implementation budget (MYR, optional)